What is SEO / Search Engine Optimization?





The term "search engine optimization" refers to the process of improving a website's ranking on search engines In layman's words, it's the process of optimizing your website to make it more visible when people use Google, Bing, and other search engines to look for products or services linked to your company. The higher your pages' exposure in search results, the more likely you are to draw attention and new clients to your business.


How does SEO Work


Bots have been used by search engines like Google and Bing to crawl the web, moving from site to site, collecting information about the pages, and indexing them. Consider the index to be a massive library where a librarian can pull up a book (or a web page) to assist you in finding exactly what you're looking for at any given time.

Then, using hundreds of selected features or signals, algorithms examine sites in the index to decide the order in which they should show in search results for a given query. In our library analogy, the librarian has read every book in the collection and can tell you which one will contain the answers to your queries.


Our SEO success factors can be seen as proxies for user experience aspects. It's how search bots determine how well a website or web page can provide the searcher with the information they're looking for.


You can't buy search engines to gain higher organic search ranks, unlike paid search ads, therefore SEO experts must put in the effort. That's where we can help.

Our Periodic Table of SEO Factors divides the variables into six categories and assigns a weight to each one based on its overall value to SEO. Content quality and keyword research, for example, are crucial site architecture aspects, as are crawl ability and speed.

A list of Toxins that distract from SEO best practices is included in the newly revised SEO Periodic Table. These are shortcuts or tactics that may have been sufficient to ensure a high ranking back when search engines' procedures were less sophisticated. They might even function for a while now – at least until you're discovered.


In addition, we've added a new Niches section that delves into the SEO success criteria for three main niches: local SEO, news/publishing, and ecommerce SEO. While our overall SEO Periodic Table can aid you with recommended practices, understanding the subtleties of SEO for each of these Niches will help your small business, recipe blog, and/or online store succeed in search results.

The search engines are built to bring up relevant, authoritative pages and deliver a quick search experience for users. These variables can help your pages rank better in the search results if you optimize your site and content with them in mind.




Why is The Importance of SEO marketing?


Because individuals make trillions of searches each year, often with commercial intent to learn more about products and services, SEO is a critical component of digital marketing. Brands' major source of digital traffic is frequently search, which works in tandem with other marketing channels. Greater visibility and higher rankings in search results than your competitors can have a significant impact on your revenue.

Also note, features like rich results and Knowledge Panels in the search results can increase visibility and provide users more information about your company directly in the results.

In sum, SEO is the foundation of a holistic marketing ecosystem. When you understand what your website users want, you can then implement that knowledge across your campaigns (paid and organic), across your website, across your social media properties, and more.

Also, keep in mind that search results features like rich results and Knowledge Panels can help you stand out and give users more information about your business right there in the results.

In conclusion, SEO is the bedrock of a well-rounded marketing strategy. When you know what your website visitors desire, you can utilize that information in your sponsored and organic efforts, on your website, on your social media platforms, and elsewhere.


How Can You Learn SEO?

There are 6 Steps to learn SEO for Free

6 Steps to Learn SEO for Free – Learn SEO at Home
  1. Understand the goal of SEO.
  2. Master keyword research.
  3. Know the difference between on-page and off-page SEO.
  4. Learn to identify UX signals.
  5. Embrace SEO-friendly content creation.
  6. Start link building.  

What is the example of SEO?



The art and science of getting pages to rank higher in search engines like Google is known as search engine optimization (SEO). Because search is one of the most common ways for individuals to get information online, ranking higher in search engines can result in more visitors to a website.