Email Marketing Basics .


 How do I create a custom email template?


In this post, we'll walk you through the simple steps that will help you design and build a custom email from start to finish. 

  • Step 1: Choose a template to get started. 
  • Step 2: Add a new hero image. 
  • Step 3: Edit your image.
  • Step 4: Add alt text and links. 
  • Step 5: Tweak your template. 
  • So I did the revision technique (Neville) yesterday with a conversation that didn't go as planned. But I am soo lost to how is it supposed to help me? What will it change? People have seen results within minutes to hours.

  • You re-visit something you didn't like, get rid of the fear and negative feelings, and consider the situation like Lt Cmdr Spock from Star Trek.


    Get what good you can out of it, make plans to do better next time, and put it behind you.

    Put it in perspective.

    The downside is that sometimes we:

    A) Did some really shitty things

    B) Will NOT admit this to ourselves consciously

    C) Know it subconsciously

    D) Beat ourselves up about it even more after that, as we have admitted to being a piece of shite, and … don't know what to do.

    My own personal tactic for the last point is taken from the Alcoholics Anonymous 12-step program: “make apologies and amends”

    OTOH, if it’s a shitty situation *someone else* has put me in, i can decide on my own reaction. I own myself, i am not a slave to the person trying to manipulate my emotional state.

    That might be immediate and overwhelming response, a slow work where i wish to do them harm over time, or simply ignoring them. usually the latter.

    It’s designed to take regret out of life, basically.

  • Every email you send can get customers one-step closer to making a purchase, which is why a variety of emails is the best strategy. Emails help you build trust, establish a relationship, and improve brand awareness – all of which play a role in the purchasing process.

  • What email marketing metrics should every marketer be aware of?

  • Top level email marketing metrics are. Open rate, click through rate (CTR) bounce rate and unsubscribes. These will give you a general indication of how well your campaigns are performing.


    You may also want to combine these with other metrics like conversion rate on your website. Time spent on site and site bounce rates.

    Keep in mind that with Apples recent privacy update, open rate may become less accurate and as email marketers, we need to shift our focus from opens to clicks.

    Hope that helps

  • How do I make a task recurring in Zoho projects?

  • Set a New Task as Recurring

    1. Navigate to the task module and click Add Task.
    2. Fill in the details of the task.
    3. Click on the Recurring Frequency field.
    4. Set Recurring Frequency.
  • Set how often the task should recur in the Once Every file 
  • Select Retain comments for subsequent recurrence