What is Email

          Marketing?🔥🔥🔥




Email marketing is a form of marketing that can make the customers on your email list aware of new products, discounts, and other services.  It can also be a softer sell to educate your audience on the value of your brand or keep them engaged between purchases.

As usual, we like to define the main term that we will be referencing throughout the article is

Email marketing is.....

all about levering

the speed and convenience 

important massages,

updates, tips and

promotions to recipients that

have opted into receiving such 

massages.

unfortunately lot of spammers have result, people are much more difficult

reach, let alone provoke a response or action form.

There are 4 types of Email Marketing.


Below, we've outlined the four types of popular email marketing campaigns and how you can use them to help your business grow.
  • Email Newsletters. One of the most common and popular email marketing campaigns are Email Newsletters.
  • Acquisition Emails.
  • Retention Emails. 
  • Promotional Emails.


10 steps to Successful Email Marketing

Perhaps due partially to the distaste that a lot of people have acquired for email spam, email marketing has not received the eye that other online marketing strategies have garnered over recent years. You’re more likely to receive advice on program optimization or link building than


you are on email marketing strategies.


Although we too find these other strategies to be extremely important in growing your online presence and generating business from your website, these strategies are still not as effective at nurturing the leads and customers you'll have already got.


10 Steps to Success


1. Select an Email Marketing Provider. the simplest thing we could tell you'd be to try to do your homework, ask and check out different providers and accompany the one that you simply click with the foremost. We’re not getting to do this though as we all know you’re probably not prepared to spend the time or money needed to try to do this. So, to form things a touch easier we’d wish to recommend any of the subsequent providers to support your email marketing needs:


A Weber


MailChimp


Constant Contac


2. pack up Your Existing Database. If you’ve had an internet site up awhile, then you’re probably sitting on a decently sized database of contacts acquired from your website or sales efforts. Don’t make the error of writing these contacts off. Instead, spend a while to wash up this database by removing expired information and improving existing information. Some great tools to update your contacts and verify those email addresses are:

Jigsaw(aka Data.com)


D&B


Striker


3. Get People to Opt-In. The more people you are trying to email that didn't originally opt-in the more trouble you'll have actually got an email provider to simply accept your list or maybe getting an email through to those people within the first place. the simplest recipients to send email campaigns to our opt-in recipients. Here are some creative ways to urge people to opt-in to receive future messages:


Place an easy email newsletter signup form on every relevant page of your website

Add a link in your email signature to remind recipients of your one-off emails to opt-in

Add an opt-in field to your inquiry forms

Add an opt-in link to order confirmations and customer surveys that you simply send


4. Keep Your Contacts Organized. one of the foremost commonly overlooked elements of email marketing is list segmentation. If you fail to properly segment your email contacts into specific lists, then you'll most certainly experience lower click-through rates and response rates once you send your messages. Here are some common fields to segment your lists by:


Location


Industry


Lead Source





5. Determine the aim of Your Campaign. Please don’t be like most other companies that just send emails with a hodgepodge of company news, updates, tips, promos in one disorganized message. Instead, spend a touch of time together with your marketing and sales team to pinpoint the aim of every message so that you'll craft the planning and replica of the message to the right list segment. to urge your creative juices flowing, here are some common campaign objectives that you simply might want to consider:

Qualify a lead beyond the knowledge initially submitted
Promote a selected product/service to get repeat business from existing customers
Drive traffic to a replacement page or article on your website

6. Don’t Overdo the planning. like many things in marketing, the more simplified something is that the simpler it always is going to be. an equivalent goes for design. Keep your email’s design very simple by following a number of the ideas below that we've found to be effective:

Use more text than images (80% text, 20% images recommended)
Include one primary call to action, but present it as both text links and easy calls to action graphics
Use design elements to urge recipients to specialize in the foremost important parts of the copy

Below is an example of a template layout that we've found to be effective for several different types of email messages. Notice how headlines, copy, and calls to action outweigh aesthetic elements like images.



7. Invest in Great Copy. If there’s one thing to spend your overtime or money on it’s a great copy for your email message. If you’re not a robust writer, then hire someone with specific experience crafting effective copy. If you’d rather provide it an attempt yourself, then subscribe to some top newsletters to find out from people who roll in the hay best. Here are a couple of our recommended picks:

Chris Brogan
Copyblogger
SEOMoz

8. specialize in the topic Line. Like great copy, one among the foremost important elements of a successful email campaign is that the subject line you opt to use. If your subject line is weak, then your email may never be opened or could even be filtered as spam. We’ve found the subsequent subject line tips to assist produce higher open rates:

Avoid spammy words like “guarantee”, “free”, “call now”, “urgent” and “order now”
Keep it under 50 characters (including spaces)
Include your company/name
Make it memorable, funny, intriguing, and/or actionable

9. Setup Tracking. Before you go sending out any campaigns, it's vital that you simply set up the right tracking. having the ability to gauge the effectiveness of every campaign will prove essential to maximizing your ROI. a number of the metrics you ought to be looking to trace through your email provider’s dashboard and an internet site analytics tool like Google Analytics are:

Deliverability (the rate at which your contacts actually received your message)
Open rate (the rate at which your contacts actually open/view your message)
Click-through rate (the rate at which your contacts click on links/calls to action in your message)
Conversion rate (the rate at which your contacts become leads/customers after going to your website from your message)

10. Test and Refine. we will offer you all the recommendations within the world, but the simplest results are getting to come right down to the combinations that employ best for your business. the sole thanks to finding these optimal combinations of design, copy, etc. is to trace and test different combinations. a number of the most elements that you simply should be looking to trace, test and refine are:

Subject lines
Style, tone, and context of the copy used
Font sizes, colors, and formatting
Calls to action

Growing Your Business with Email Marketing
Too often we hear from companies that tons of the leads their website generated were unqualified. After some digging, we usually find that these “unqualified” leads are just prospects who aren't able to make a sale yet.

Don’t write these leads off as many companies do. Instead, cash in on smart email marketing campaigns which will nurture these leads and pull them through the sales funnel for you. Try using them to get additional revenue from your existing customer contacts also.

We’ve outlined the way to get your own email marketing campaign getting into 10 simple steps. the sole excuse you'll have now is that you simply just simply don’t have time to finish these steps. If this is often the case, then we’re here to assist.